Moving forward with UX in mind
PodMe produce and publish exclusive podcasts in the Nordic region (Sweden, Norway and Finland), providing both iOS and Android apps. Being in a fast paced market and in an expansion phase, PodMe’s apps lagged behind on both features and user expectations.
We supported PodMe in shifting their product development strategy to make informed decisions based on user needs and insights.
Moving forward with UX in mind
PodMe produce and publish exclusive podcasts in the Nordic region (Sweden, Norway and Finland), providing both iOS and Android apps. Being in a fast paced market and in an expansion phase, PodMe’s apps lagged behind on both features and user expectations.
We supported PodMe in shifting their product development strategy to make informed decisions based on user needs and insights.
First impression audit
Uncovering valuable insights, the audit captured the unbiased emotions of first-time users through an in-depth examination of the apps' onboarding, structure, and key functions. The audit journeyed through the maps of the users' experiences and encountered any road blocks along the way, shedding light on the users' needs, pain points, and uncovering design and communication shortcomings. This information was a valuable tool for the product team and management to optimize their approach and provide a seamless experience for the users. The insights gathered was later used as the foundation for further user research and interviews.
First impression audit
Uncovering valuable insights, the audit captured the unbiased emotions of first-time users through an in-depth examination of the apps' onboarding, structure, and key functions. The audit journeyed through the maps of the users' experiences and encountered any road blocks along the way, shedding light on the users' needs, pain points, and uncovering design and communication shortcomings. This information was a valuable tool for the product team and management to optimize their approach and provide a seamless experience for the users. The insights gathered was later used as the foundation for further user research and interviews.
Competitor benchmarking
Podcasting is a fiercely competitive industry, with customers often using multiple apps for different content. To get a deeper understanding of a general user behavior and problem-solving strategies, we conducted a competitor benchmarking study. This research pitted the most popular native apps like Apple Podcasts and Google Podcasts, along with audio powerhouse Spotify.
Competitor benchmarking
Podcasting is a fiercely competitive industry, with customers often using multiple apps for different content. To get a deeper understanding of a general user behavior and problem-solving strategies, we conducted a competitor benchmarking study. This research pitted the most popular native apps like Apple Podcasts and Google Podcasts, along with audio powerhouse Spotify.
Get to know the users
Our work involved conducting in-depth user interviews, identify listening habits, app usage, and preferences, as well as setup a user panel for ongoing testing and feedback from users in the three countries.
Get to know the users
Our work involved conducting in-depth user interviews, identify listening habits, app usage, and preferences, as well as setup a user panel for ongoing testing and feedback from users in the three countries.
Delivery
- We set up a user panel and recruiting process.
- Mapped out key user journeys, including onboarding and subscriptions.
- Identified major pitfalls and pain points.
- Analyzed of the information architecture, navigation, and content.
- Highlighted the potential risks and opportunities gleaned from the insights.
- We gave recommendations on best practice UX and guidelines.
