Used cars advertising
The vehicle marketplace is one of Blocket's most critical areas, as it accounts for a significant portion of the service revenue.
In a team of skilled developers and product managers, we led the work of optimizing and implementing a new ad creation workflow for web and native mobile apps.
Used cars advertising
The vehicle marketplace is one of Blocket's most critical areas, as it accounts for a significant portion of the service revenue.
In a team of skilled developers and product managers, we led the work of optimizing and implementing a new ad creation workflow for web and native mobile apps.
Used cars advertising
The vehicle marketplace is one of Blocket's most critical areas, as it accounts for a significant portion of the service revenue.
In a team of skilled developers and product managers, we led the work of optimizing and implementing a new ad creation workflow for web and native mobile apps.
Used cars advertising
The vehicle marketplace is one of Blocket's most critical areas, as it accounts for a significant portion of the service revenue.
In a team of skilled developers and product managers, we led the work of optimizing and implementing a new ad creation workflow for web and native mobile apps.
3:rd party data to simplify
With the help of third-party data providers, we manage to change the ad creation from a heavy manual and complex process to a user-friendly and lean workflow with rich content. The new workflow emphasized accessibility, removing a lot of friction and reducing as much cognitive load from filling out a demanding form.
User feedback drove the decision to prioritizing adding a feed displaying new episodes from followed podcasts. Given that latest episodes of followed podcasts were highly popular, we mad the feed start page on both the web and app, replacing the discovery page.
User feedback drove the decision to prioritizing adding a feed displaying new episodes from followed podcasts. Given that latest episodes of followed podcasts were highly popular, we mad the feed start page on both the web and app, replacing the discovery page.
3:rd party data to simplify
With the help of third-party data providers, we manage to change the ad creation from a heavy manual and complex process to a user-friendly and lean workflow with rich content. The new workflow emphasized accessibility, removing a lot of friction and reducing as much cognitive load from filling out a demanding form.
What we did
- Setup user KPIs and measure user satisfaction. - Optimizing UI and instructions in ad creation workflows - Improving accessibility and user error guidance.
What we did
- Setup user KPIs and measure user satisfaction. - Optimizing UI and instructions in ad creation workflows - Improving accessibility and user error guidance.
What we did
- Setup user KPIs and measure user satisfaction. - Optimizing UI and instructions in ad creation workflows - Improving accessibility and user error guidance.
What we did
- Setup user KPIs and measure user satisfaction. - Optimizing UI and instructions in ad creation workflows - Improving accessibility and user error guidance.
