UX Strategy and concepts
User research & testing
User journey mapping
Audit and benchmarking
In-depth interviews and concept testing with winter sport fans.
Data insights and discovery work.
Wireframes based on API and data feed requirements.
Identify user journeys and pain points.
Improve workflow to reduced dependence on tools and input.
Design for scalability to new markets and languages.
Simplify design and interaction patterns.
Event planning panel aligns with the
three main parts of the editor’s workflow:
event settings, broadcast information, and translations.
Merits and achievements
Co-founder of Common Ground Design Studio.
Examiner and mentor at Stockholms Tekniska Institut, UX program.
Guest teacher at Berghs School of Communications and Forsbergs School.
Work awarded in New York Festivals, Svenska Webb-priset and FWA.
Nominated in Guldägget, Webby Awards and Eurobest.