Årets Byrå 2020
We are nominated

Årets Byrå (Agency of the year) is a trade study focusing on the evaluation of Client-Agency relations. The study has been run since year 2000, this year including around 150 companies in Sweden.

Common Ground was 1 of 4 nominees in our category.

By Fredrik Suter, CEO & Co-founder

This was the first time we participated in Årets Byrå. To be honest we were a bit sceptical since our setup is a bit different than most agencies, being a more niche design studio. Still we were curious to learn more about how we can improve over time in our client relationships, the competition part was more of a fun bonus.

We're really proud to see the results, our average was the second highest in the category and we received full score in the area creativity. Also it felt like our niche as a digital design studio came through in the feedback from our clients. That's where we shine, and should keep shining.

Some highlights from the free text comments:

On creativity

"One of the best agencies we've worked with so far. Great ideas, test and presentation skills."

"They think outside of the box." :)

On digital competence

"They are always on top of digital trends and push us more than we would been doing without them."

"They are experts in this segment. The designer we work with codes and presents design in Codepen. It's a clear advantage."

On engagement

"They take feedback very seriously and act on it."

"They are extremely engaged and wants to push things for the better."

On strategic competence

"User centered, well structured and very engaged in the overall design process."

Thanks to all our clients for trusting in us and for the valuable feedback.

/With love from the CG Team