From rebrand to user research
Over the course of several years, the design had remained stagnant with no significant updates. As a result, the entire service had begun to feel very outdated and lacked a modern edge.
We wanted to not just give the visuals an update, but the whole experience. Therefore we first of all put out a Hotjar survey on the service gather opinions what the users thought was most important while while looking for Football news.
When we had gathered a base of information to point us in a direction, we started to conduct interviews to get into the nitty gritty details both of what content was desired but also about the design and information structure.
My role
The team consisted of me as a designer, two developers and later a product owner. I conducted user interviews, set up surveys using Hotjar as well as doing the design.
Following your team is what being a football fan is all about. We worked with the concept "Create your own Fotbollskanal" in the back of our minds.
Therefore it was very important to allow the users to customize their feed. Making sure that so that it is filled with news about their favorite teams, players, leagues or even some of Fotbollskanalens bloggers and journalists.
