Länsförsäkringar

Product design

Digital guide for occupational pension

Helping Länsförsäkringars division Fondliv support their customers in the choises regarding occupational pension.

We wanted to build something that could be reused in future work for different life situations in the customers life.

Digital guide for occupational pension

Helping Länsförsäkringars division Fondliv support their customers in the choises regarding occupational pension.

We wanted to build something that could be reused in future work for different life situations in the customers life.

Digital guide for occupational pension

Helping Länsförsäkringars division Fondliv support their customers in the choises regarding occupational pension.

We wanted to build something that could be reused in future work for different life situations in the customers life.

Digital guide for occupational pension

Helping Länsförsäkringars division Fondliv support their customers in the choises regarding occupational pension.

We wanted to build something that could be reused in future work for different life situations in the customers life.

Starting with a Jam

To kickstart the work we arranged a full day workshop (a Jam) with a large team working with funds, pensions and insurances. We ended up with a lot of great ideas. One of them was a pension guide - a helping hand through life to reach your retirement goals, whatever they might be.

Starting with a Jam

Since Tele2s portfolio grew with a lot of new products we needed to take that into consideration when designing navigation and purchase flows. A checkout that could handle all the different products separately but also in the long run could handle multiple product categories simulataneuously.

Starting with a Jam

To kickstart the work we arranged a full day workshop (a Jam) with a large team working with funds, pensions and insurances. We ended up with a lot of great ideas. One of them was a pension guide - a helping hand through life to reach your retirement goals, whatever they might be.

Starting with a Jam

To kickstart the work we arranged a full day workshop (a Jam) with a large team working with funds, pensions and insurances. We ended up with a lot of great ideas. One of them was a pension guide - a helping hand through life to reach your retirement goals, whatever they might be.

Mapping the user journey

We continued with mapping out the current customer journey. How do you get your occupational pension, if you get guidance, when you make your choices, what happens if you don't make any choices? 
We started to gather insights about people's feelings and thoughts about pension and at the same time collecting requirements internally from product owners, specialists and advisors.

Mapping the user journey

Since Tele2s portfolio grew with a lot of new products we needed to take that into consideration when designing navigation and purchase flows. A checkout that could handle all the different products separately but also in the long run could handle multiple product categories simulataneuously.

Mapping the user journey

We continued with mapping out the current customer journey. How do you get your occupational pension, if you get guidance, when you make your choices, what happens if you don't make any choices? 
We started to gather insights about people's feelings and thoughts about pension and at the same time collecting requirements internally from product owners, specialists and advisors.

Mapping the user journey

We continued with mapping out the current customer journey. How do you get your occupational pension, if you get guidance, when you make your choices, what happens if you don't make any choices? 
We started to gather insights about people's feelings and thoughts about pension and at the same time collecting requirements internally from product owners, specialists and advisors.

Customer impact.

The final scope for this project was decided based on customer impact. Where can we make the most impact for our customers? - Well in the beginning.

We wanted to inform people about new occupational pensions and guide them to make smart choices for their age.

Customer impact.

The final scope for this project was decided based on customer impact. Where can we make the most impact for our customers? - Well in the beginning.

We wanted to inform people about new occupational pensions and guide them to make smart choices for their age.

Customer impact.

The final scope for this project was decided based on customer impact. Where can we make the most impact for our customers? - Well in the beginning.

We wanted to inform people about new occupational pensions and guide them to make smart choices for their age.

Customer impact.

The final scope for this project was decided based on customer impact. Where can we make the most impact for our customers? - Well in the beginning.

We wanted to inform people about new occupational pensions and guide them to make smart choices for their age.

Design explorations & User testing

We started exploring many different design solutions. Chatbots, complete advise-solutions, fund selections, push notifications and so on. We interviewed and user tested our designs with customers once per month and interviewed customer advisors. For about a year we worked close together with product specialists and twisted and turned on everything to make it great, easy to use and easy to understand but also to follow all of our Swedish regulations and laws.

Design explorations & User testing

We started exploring many different design solutions. Chatbots, complete advise-solutions, fund selections, push notifications and so on. We interviewed and user tested our designs with customers once per month and interviewed customer advisors. For about a year we worked close together with product specialists and twisted and turned on everything to make it great, easy to use and easy to understand but also to follow all of our Swedish regulations and laws.

Design explorations & User testing

We started exploring many different design solutions. Chatbots, complete advise-solutions, fund selections, push notifications and so on. We interviewed and user tested our designs with customers once per month and interviewed customer advisors. For about a year we worked close together with product specialists and twisted and turned on everything to make it great, easy to use and easy to understand but also to follow all of our Swedish regulations and laws.

Design explorations & User testing

We started exploring many different design solutions. Chatbots, complete advise-solutions, fund selections, push notifications and so on. We interviewed and user tested our designs with customers once per month and interviewed customer advisors. For about a year we worked close together with product specialists and twisted and turned on everything to make it great, easy to use and easy to understand but also to follow all of our Swedish regulations and laws.